The question of the meaning of ‘luxury’ looms large over every use of it these days, and it is alas a much abused term fast losing any meaning or value. Adding word’s like ‘true’ and ‘real’ go some way towards redefinition but the word already means too many different things to too many people: so my ambition on these pages is to illustrate a particular and personal definition of luxury. And I chose Coco Chanel’s wonderful definition of what luxury means as my benchmark:
Over the coming months I will be digging into this definition, exploring the meaning of vulgarity, using this definition to explore various luxury sectors, and consider how the world today affects and impacts on the concept and value of luxury, and how the world of luxury impacts on the world today. From poverty to sustainability, from the importance of craftsmanship and design to the responsibility of the individual luxury consumer to ensure that consumption and expenditure are measured and considered.